Fifty-six percent of U.S. companies are taking steps to prepare for a recession and they expect that recession to coincide with the 2020 presidential election. But they are also more positive about the U.S. economy than they were in the third quarter.

Those were among the findings of the fourth-quarter Duke University/CFO Global Business Outlook survey, which polled more than 800 finance executives worldwide.

Among the U.S. firms preparing for a recession, 59% say they are strengthening their balance sheets, 58% reducing costs, 49% increasing liquidity, and 31% scaling back or delaying investment.

“During the last recession, CFOs could genuinely say that their lack of planning was a result of a sharp downturn that was a surprise to most,” said Campbell Harvey, a founding director of the survey and finance professor at Duke University’s Fuqua School of Business.

“However, it would be foolhardy to claim that the recession in 2020 or 2021 was a surprise. Although recessions are not controlled by CFOs, the impact on their firm is, to a large degree, managed by the CFO. This time around, CFOs will be judged by their preparations.”

Fifty-four percent of U.S. firms indicate they are unlikely to spend their cash holdings during 2020. They want to preserve liquidity and spending power should a recession take hold and tighten lending markets.

“Hoarding cash and reducing debt are the most obvious tactics to dull the blow of a recession,” Harvey said.

Other popular anticipatory moves cited by finance executives include scaling back or delaying hiring and writing up detailed contingency plans to deal with a recession’s onset.

Even with CFOs mindful of a coming recession, the United States continues to lead the world in optimism about the general business environment.

While talk of an imminent recession in the United States has died down somewhat, slightly more than half of the more than 400 U.S. CFOs surveyed in early December still expect a recession by the end of next year, which would be concurrent with the presidential election. (About 75% believe a recession will hit by mid-2021.)

“I’d expect uncertainty about the election itself to cause firms to slow expansion in the summer and fall of 2020,” said John Graham, a finance professor at Fuqua and director of the Duke/CFO survey.

Indeed, economic uncertainty was second only to “difficulty hiring and retaining qualified employees”  as a top worry among U.S. finance chiefs. Government policies came in as the fifth biggest concern.

Globally, CFO sentiment is in sync. Seventy-nine percent of CFOs in Asia believe their countries will be in recession by the fourth quarter of 2020, as do the majority of CFOs in Africa (77%), Canada (67%) and Latin America (55%). Forty-nine percent of CFOs in Europe expect a recession, but not until the end of 2020.

Even with CFOs mindful of an economic contraction, the United States continues to lead the world in optimism about the general business environment. The CFO optimism index, historically an accurate predictor of hiring and GDP growth, registered 67 on a scale of 0 to 100 this quarter, compared with Europe (60), Latin America (58), Canada (57), Asia (52), and Africa (44).

The percentage of U.S. CFOs who said they were more optimistic about the economy than three months ago hit 28%, up from 12% in the third quarter.

U.S. CFOs are also bullish on their own companies, with the own-company-optimism index hitting 75, the highest in more than three years.

The Duke/CFO Business Outlook survey has been conducted for 95 consecutive quarters and spans the globe, making it the world’s longest-running and most comprehensive research on senior finance executives. See the full survey results.

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One response to “CFOs: Braced for a Recession, But Hopeful”

  1. As a CFO or at least those who have long been in the world of finance and investment, the cycle of economic recession is not new, this cycle has occurred in the last 2 decades and we have also known the cause together.

    This means that for business and investment actors, there will be a decrease in consumer purchasing power which will directly impact the company’s revenue sources, as a result of the production and operational costs that have been incurred and which will be issued will erode the company’s cash reserves, to avoid it then the classic way as mentioned in the article.

    Therefore, as a financial professional, the most important lesson in dealing with recession is to anticipate the situation, meaning that the risk of recession that you have previously faced, the cycle of cash flow and operating and operating expenses from time to time you already know, why do you still repeat the pattern that is, waiting for economic pain to occur and then you react.

    If you want to act, do it when the economic world is booming, because;
    – that’s when you strengthen cash flow, to strengthen the company’s liquidity capability, in an effort to anticipate when the company experiences a decline in its source of income or when an economic recession occurs.
    Because at that time the source of your company’s income was increasing sharply, followed by an increase in the level of your profit center.
    This step is carried out by making retained earnings at the end of each financial year period.

    – if the company wants to expand its business or increase its production, make sure the products are sold out / absorbed by the market.
    This is to avoid excessive precipitation of ready-to-sell goods inventory and raw material inventory.

    One thing that needs to be kept in mind, for financial processors,:
    – costs have a certain nature and will never decrease, always tends to increase at each time, whereas,
    – the source of income is uncertain, and is likely to decrease every time.

    So, the importance of anticipating recession saves companies from bankruptcy / downsizing.

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