CFOs on the Move: Week Ending February 15

Prudential Financial Inc. has promoted Robert Falzon to lead the finance function, effective March 4. He will replace Rich Carbone, who is retiring as CFO after 16 years. Falzon is currently treasurer of the firm, a post he has held since 2009.

Asset manager BlackRock Inc. has named Gary Shedlin, previously vice chairman of investment banking at Morgan Stanley, as its new CFO. He will succeed Ann Marie Petach, who will become a senior managing director at BlackRock Solutions. Shedlin will take over at BlackRock next month after the firm reports its first-quarter earnings in April.

Mike Riccio has been promoted to finance chief at Panasonic Corp. of North America. Most recently he was controller at the firm, where he has worked for 26 years.

The Federal Agricultural Mortgage Corp. (Farmer Mac) has appointed R. Dale Lynch senior vice president-CFO and treasurer. He takes over from Timothy Buzby, who was named president and CEO last October but remained CFO and treasurer during the interim. Formerly, Lynch was vice president of finance at U.S. Silica Holdings Inc.

Kim Petry has been named to head finance at BillMyParents Inc., effective later this month. She joins the company, which helps parents teach financial responsibility to their teenagers, from American Express, where she was CFO and vice president, global commercial/corporate card payment.

Retailer Francesca’s Holdings Corp. has named Mark Vendetti to the top finance spot, effective March 4. Previously, he was vice president of finance at Abercrombie and Fitch and CFO of that company’s direct-to-consumer business.

CFO Daniel Greenwell has resigned from Tronox Ltd., a producer and marketer of titanium-dioxide pigment and titanium-bearing mineral sands, effective March 31. A search is under way to replace Greenwell, who has led the finance function since January 2012.

Ned Segal has been appointed finance chief of RPX Corp., effective no later than June 1. He succeeds Adam Spiegel, who is leaving the firm. Segal comes to the company from Goldman Sachs & Co., where he was a managing director, chief operating officer of technology banking, and head of global software investment banking.

Pedernales Electric Cooperative Inc. has announced that CEO R.B. Sloan has resigned, effective March 15. CFO Frank Skube will become interim CEO at that time.