Starting from a “zero base” can reshape the customer portfolio, realign the organization, and unearth value in the supply chain.
More companies are biting the bullet and going through the painful process of realigning their culture to support a transformation to ZBB.
CFOs can embrace a more innovative approach to budgeting without committing to the entire ZBB process.
Economic volatility and prevalent M&A help seal ZBB's evolution into an ongoing process.