Doing both results in significantly improved return on invested capital, Gartner advises.
On the back of stronger revenue and operating income, both finance chiefs and CEOs saw their personal incomes leap by about 10% last year.
McKinsey consultants calculate the probability that specific strategies will achieve big success.
Spending cash to achieve strategic goals beats tight cost controls at the bottom line, research suggests.
Companies that use rates of return or economic profit measures need to be careful about depreciation.
