"CFOs are the people that should be the custodians of value in a company.”
Thus begins Reed Phillips' and Charles Slack's hypothesis that CFOs are the optimal leaders within organizations to value the company and set a path for creating future value.
When the CFO takes on the role of chief value creation officer, they can uncover critical information needed for future decision-making.
Using this valuation method enables CFOs to conduct valuations internally, without third-party appraisers.
Just as a good meal requires an accurate recipe, you can’t build a credible valuation without using the right multiples.
A CFO who understands what their company is worth has a clear advantage when it comes to improving the business and its value.
By translating value drivers to mini plans, CFOs can tactically improve their organization's overall valuation.
Closing thoughts in a wide-ranging conversation with the co-authors.