Strategy: Page


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    Good Week/Bad Week: Do Not Fold, Spindle, or Meditate

    Disclaimer: Good Week/Bad Week does not adhere to normal standards of journalism, or even those of The New York Post. It is intended to be read, then pretty much forgotten. It is not intended to be taken internally.In addition, the prose contained within does not meet the high artistic, literary,...

    By John Goff • June 17, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Boosting Returns on Marketing Investment

    Today’s chief marketing officers (CMOs) confront a painful reality: their traditional marketing model is being challenged, and they can foresee a day when it will no longer work.The declining effectiveness of mass advertising is only the most visible sign of distress. Marketers also face a genera...

    By The McKinsey Quarterly • June 14, 2005
  • Trendline

    Tax policy shifts: What CFOs need to know to stay ahead

    Discover how evolving tax policies are creating new opportunities and challenges for CFOs.

    By CFO.com staff
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Good Week/Bad Week: Epoxy on Your House

    Disclaimer: This column, such as it is, does not, in any way, shape, or form, purport to adhere to traditional journalistic concepts.Further, the comments expressed below are strictly those of the author, and do not reflect the opinions of the Economist Group, CFO Publishing, or anyone who knows ...

    By John Goff • June 10, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Good Week/Bad Week: Lox, Stocks, and Two Smoking Pharaohs

    Disclaimer: This column, such as it is, does not, in any way, shape, or form, purport to adhere to traditional journalistic concepts.Further, the comments expressed below are strictly those of the author, and do not reflect the opinions of the Economist Group, CFO Publishing, or anyone with half ...

    By John Goff • June 3, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    U.S. Investment Overseas Up 90 Percent

    U.S. corporations are ramping up their investments abroad in a huge way. After three flat years, direct investment by U.S. manufacturers in foreign countries surged a whopping 90 percent in 2004, to more than $54 billion, according to a new study by Deloitte Research.Of course, the recovering eco...

    By Stephen Taub • June 3, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Airlines Fight to Stay Aloft

    United Airlines announced that it has reached an agreement with its largest union, which represents machinists, shortly after its mechanics union ratified a long-term contract, according to the Associated Press. The AP added that both unions had planned to strike if a bankruptcy judge had cancell...

    By Stephen Taub • June 2, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Job Picture Looks Lackluster

    Companies have budgeted for salary increases averaging only 3.5 percent this year, and are expected to remain at that level next year, according to the Conference Board.“The recovery from the economic downturn appears to be leveling off, and U.S. companies are paying close attention to cost contr...

    By Stephen Taub • June 2, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    CFO Optimism at a Three-Year Low

    Capital spending and employment growth will slow during the next year, according to a new survey of chief financial officers, who point to high costs of health care and fuel, rising interest rates, and reduced pricing power.These are some of the findings of the June 2005 Duke University/CFO magaz...

    By CFO Editorial Staff • June 2, 2005
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    Kremed!

    What could be more perfect than a Krispy Kreme doughnut? Hot from the fryer and loaded with sugar, the Original Glazed is practically irresistible. For a time, Krispy Kreme’s stock seemed irresistible, too. When the company went public in April 2000, at the peak of the Internet whirlwind, investo...

    By Kate O'Sullivan • June 1, 2005
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    Good Week/Bad Week: Render unto Cesar Romero

    Disclaimer: This column, such as it is, does not, in any way, shape, or form, purport to adhere to traditional journalistic concepts.It has not been approved by the American Society for Quality, the Ukrainian Society for Mediocrity, the Literary Guild, the Lollipop Guild, the Knights of Pythias, ...

    By John Goff • May 27, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Extreme Competition

    Jack Welch once said that the 1980s would be a “white-knuckle” decade of intensifying industrial competition — and that the 1990s would be tougher still. Despite history’s greatest bull market, rising incomes, and unprecedented prosperity throughout much of the world, the former GE chairman was p...

    By The McKinsey Quarterly • May 24, 2005
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    Good Week/Bad Week: Throw Edamame from the Train

    Disclaimer: This column, such as it is, does not, in any way, shape, or form, purport to adhere to traditional journalistic concepts.It has not been approved by the Gordon Commission, Commissioner Gordon, the IMF (Impossible Missions Force), the Elmira KOC, the Elmira KFC, the Urban League of Ame...

    By John Goff • May 20, 2005
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    Good Week/Bad Week: It’s Not the Heat, It’s Thucydides

    Disclaimer: This column, such as it is, does not, in any way shape or form, purport to adhere to traditional journalistic concepts.It has not been approved by the Group of Eight, the Gang of 4, the College of Cardinals, the St. Louis Cardinals, UNESCO, Ionesco, or any group associated with the Wo...

    By John Goff • May 13, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Good Week/Bad Week: Be Sure You’re Right

    Disclaimer: This column, such as it is, does not, in any way shape or form, purport to adhere to traditional journalistic concepts. It has not been approved by the European Commission, the Warren Commission, the Cato Institute, the Ponds Institute, the House of Burgess, the House of Burgers, or a...

    By John Goff • May 6, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Good Week/Bad Week: The Lord Alps Those…

    Disclaimer: This column, such as it is, does not in any way, shape or form, purport to adhere to traditional journalistic concepts. In addition, it does not meet the high literary standards set by James Joyce, Joyce Brothers, the Brothers Johnson, Johnson & Johnson, Russell Johnson, and Russe...

    By John Goff • April 29, 2005
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    U.S., E.C. Eye ‘Roadmap’ to Convergence

    The United States and Europe are moving much closer toward recognizing each other’s accounting rules, which would remove heavy burdens on companies that want to list on exchanges outside their home continent.William Donaldson, chairman of the Securities and Exchange Commission has discussed a “ro...

    By Stephen Taub • April 25, 2005
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    Finance Looking for Growth, Not Cuts

    Three-quarters of senior finance executives believe that over the next three years, top-line growth will be a greater contributor to earnings than cost containment. That’s one major finding of “The Activist CFO,” a new study by consulting firm Booz Allen Hamilton and CFO Research Services (a sist...

    By Stephen Taub • April 22, 2005
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    Good Week/Bad Week: Amazing Medical Breakthrough!

    Disclaimer: While the entries in GW/BW are based on actual news items, some of the people, quotes, and hat sizes in this article are fictional. Other stuff I just plain made up.Please, no lawsuits.GOOD WEEK:1. Plan SponsorsSome good news this week on the benefits front. According to Mercer Human ...

    By John Goff • April 22, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    A Little Bit Softer Now

    Almost unnoticed, the economic expansion reached the ripe old age of 40 months this month—at least according to the National Bureau of Economic Research, which is the official arbiter of such periods. Before the anomaly of the 1990s, the average length of a period of recovery was just 35 months ...

    By Joseph McCafferty • April 1, 2005
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    The Turning Point

    Blockbuster Corp. has looked at life from both sides now. When it leaped out of the gate in 1985, it quickly swallowed its mom-and-pop competitors to become the dominant player in the fast-growing video-store industry. Today, it faces the grimmer side of the corporate life cycle as emerging techn...

    By Kris Frieswick • April 1, 2005
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    HP Reinvents, Slowly

    When Carly Fiorina unexpectedly resigned as CEO of Hewlett-Packard Co. last month, the question was raised yet again as to whether HP is caught in a no-man’s land between the vast product and services offerings of IBM and the ruthless cost-competitiveness of Dell. While it’s far too early to tell...

    By Doug Bartholomew • March 30, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Inflation Is Busting Out All Over

    It’s time for companies to shift into inflation management mode for the first time in many years.On Wednesday morning the Labor Department confirmed the Federal Reserve’s warning from the previous afternoon: Prices are trending higher, which could put further upward pressure on interest rates.The...

    By Stephen Taub • March 23, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Return on Infrastructure Employed

    When Arinc Inc. makes decisions about technology projects going forward, it begins by looking backward.The Annapolis, Maryland-based company, which provides systems engineering solutions to the airline industry, has taken to examining its ROIE (return on infrastructure employed). ROIE is a retros...

    By Russ Banham • March 23, 2005
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    Senate Rejects Minimum-Wage Increase

    Yesterday the Senate turned back two efforts to raise the minimum wage for the first time since 1996.Both measures were offered as amendments to a bankruptcy bill that has long been sought by lenders including banks and credit-card companies, and that would grant less relief to many individuals w...

    By Stephen Taub • March 8, 2005
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Health Care, Deficit Top CFO Concerns

    Nearly two-thirds of U.S. chief financial officers believe is very important for Congress to address the cost of health care; a similar percentage feel that way about addressing the budget deficit. Only 31 percent of CFOs, however, believe that it is very important to implement Social Security re...

    By Don Durfee • March 7, 2005