Strategy: Page 96


  • Two women in glass-panel office strategizing a customer's journey
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Venture-Capital Returns Rebound

    One day after LinkedIn’s smashing debut on the New York Stock Exchange, which left the social-networking company with a market value of $8.9 billion, venture capitalists are practically jumping up and down in hopes that one of their investments might be next to have a big payday. Initially valued...

    By Alix Stuart • May 20, 2011
  • Two women in glass-panel office strategizing a customer's journey
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    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Socially Challenged

    Social media strategies are rapidly gaining favor in Corporate America. Platforms like Facebook, blogs, and community Websites play an increasingly important role in a variety of functions ranging from marketing to customer support.Yet there’s a considerable gap in social media use between big co...

    By Alix Stuart • May 19, 2011
  • Trendline

    Tax policy shifts: What CFOs need to know to stay ahead

    Discover how evolving tax policies are creating new opportunities and challenges for CFOs.

    By CFO.com staff
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Socially Challenged

    Social media strategies are rapidly gaining favor in Corporate America. Platforms like Facebook, blogs, and community Websites play an increasingly important role in a variety of functions ranging from marketing to customer support.Yet there’s a considerable gap in social media use between big co...

    By Alix Stuart • May 19, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Does Growth Require Cash?

    Chuck Mulford dates the birth of his brainchild, a just-launched metric he calls the Free Cash Profile, to a conversation he had about 20 years ago with the chief executive officer of a very small company called Information Resource Engineering. Mulford, a Georgia Tech accounting professor whose ...

    By David Katz • May 18, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    5 Tips for Talking to Investors

    A young company looking for outside funding won’t get very far without a well-crafted pitch. And pitching to investors doesn’t just mean showing them a raft of numbers; it also requires skillful storytelling. “The biggest challenge is distilling [the pitch] down to something that’s irresistibly c...

    By Marielle Segarra • May 13, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Bottom-Lining the Buzz

    Add yet another metric to your watch list. A company’s daily tally of Facebook fans, Twitter followers, and YouTube views could predict its stock performance, according to preliminary research.Arthur O’Connor, a Pace University doctoral student, recently compared the popularity of three major bra...

    By Sarah Johnson • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Bottom-Lining the Buzz

    Add yet another metric to your watch list. A company’s daily tally of Facebook fans, Twitter followers, and YouTube views could predict its stock performance, according to preliminary research.Arthur O’Connor, a Pace University doctoral student, recently compared the popularity of three major bra...

    By Sarah Johnson • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Sustainable Gain?

    The recession has derailed many once-popular business trends, and you might think that high on that list would be “sustainability.” After all, it’s hard to even define it, let alone spell out a clear business case for funding it. But a new study by MIT’s Sloan Management Review, in conjunction wi...

    By CFO Editorial Staff • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    States Show Their Claws

    In 2009, CFO Mark Poncin found himself in a situation many CFOs now face. Three years earlier, his company, boat-builder Chris-Craft Corp., struck a deal with North Carolina. If Chris-Craft created a certain number of jobs over the course of the year, the state would grant it more than $50,000. I...

    By Marielle Segarra • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Bye-Bye Budgets?

    “Budgets aren’t what they used to be,” one CFO told us for this month’s cover story. At a growing number of companies, in fact, budgets have ceased to be at all.Consider it the recession’s silver lining: the same volatility that has made running a business so challenging over the past three years...

    By Scott Leibs • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Let It Roll

    It is a staple of financial advice, regularly offered by everyone from Suze Orman to your parents: if you want to keep your finances on track, make a budget and stick to it. After all, that’s what big companies do, right?Not necessarily. For a growing number of businesses, that pearl of fiscal wi...

    By Russ Banham • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Are You Reinvesting Enough?

    Faced with new, desirable investment opportunities, the CFO of a client company of ours recently chose not to cut her substantial share-repurchase program to fund the investments. Instead, she decided to finance the new outlay by slashing investments in two other businesses, both of which were gr...

    By Gregory V. Milano • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    States Show Their Claws

    In 2009, CFO Mark Poncin found himself in a situation many CFOs now face. Three years earlier, his company, boat-builder Chris-Craft Corp., struck a deal with North Carolina. If Chris-Craft created a certain number of jobs over the course of the year, the state would grant it more than $50,000. I...

    By Marielle Segarra • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Bye-Bye Budgets?

    “Budgets aren’t what they used to be,” one CFO told us for this month’s cover story. At a growing number of companies, in fact, budgets have ceased to be at all.Consider it the recession’s silver lining: the same volatility that has made running a business so challenging over the past three years...

    By Scott Leibs • May 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Too Big to Succeed?

    In economics classes, students typically learn that a company can drive down its average cost of production by expanding. The ability to spread fixed cost across a larger base of business is supposed to result in better financial performance. We often hear companies wax eloquently about such bene...

    By Gregory V. Milano • April 29, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Midsize Companies See Growth Ahead

    Growth dominates the agendas of midsize companies, a new survey by Deloitte indicates. About 80% of respondents see their company’s revenues and profits growing this year, and nearly 70% plan to hire, according to the survey of 527 top managers at U.S.-based firms with between $50 million and $1 ...

    By Alix Stuart • April 26, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    For Start-ups, Another Source of Cash

    Last year Velico Medical Systems, an aging Beverly, Massachusetts-based start-up with no products and no revenue, needed some money. The company had been “in perpetual funding mode,” CFO Tom Fitzgerald told a gathering on Tuesday hosted by The Capital Network, a Boston-area networking group. It h...

    By Alix Stuart • April 12, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    No Need for Smooth Moves

    It turns out the effort that many finance chiefs have made over the years to show consistent earnings growth may have been for naught. According to a new study by McKinsey & Co., there is no evidence that smooth earnings produce higher returns for shareholders. Indeed, says Tim Koller, a McKi...

    By Kate O'Sullivan • April 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Spring Fever?

    Although CFOs are still cautious, their optimism has grown since last quarter, climbing back to 2007 levels, according to the most recent Duke University/CFO Magazine Global Business Outlook Survey.Now in its 60th consecutive quarter, the survey also finds finance chiefs expecting to increase ear...

    By Kate O'Sullivan • April 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    Grab Your Partner(s)

    Like flailing swimmers clutching life preservers, companies reached for customers, suppliers, and any other third parties they thought could help keep them afloat during the recession.Now, with the economy’s choppy waters calming down, those same companies are finding that a partnership strategy ...

    By Josh Hyatt • April 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Spring Fever?

    Although CFOs are still cautious, their optimism has grown since last quarter, climbing back to 2007 levels, according to the most recent Duke University/CFO Magazine Global Business Outlook Survey.Now in its 60th consecutive quarter, the survey also finds finance chiefs expecting to increase ear...

    By Kate O'Sullivan • April 1, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Missing: Public Companies

    Another sign of the difficulty small firms are having in accessing capital: the number of publicly traded companies in the United States continues to fall, according to new data supplied by Grant Thornton. At the end of February, there were 5,091 companies listed on major U.S. exchanges, a 2% dro...

    By Alix Stuart • March 22, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Springtime for the Economy?

    CFOs’ optimism about the economy has climbed back to 2007 levels, according to the most recent Duke University/CFO Magazine Global Business Outlook Survey, now in its 60th consecutive quarter. Finance chiefs also expect a double-digit jump in earnings and plan to boost spending in several key cat...

    By Kate O'Sullivan • March 9, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
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    IFRS Outlook: Hurry Up and Wait

    While the prospect of moving to a single set of global financial reporting standards is very much at the top of CFOs’ minds, most of them work for companies that haven’t begun to grapple with the challenges of accounting convergence, the latest Duke University/CFO Magazine Global Business Outlook...

    By David Katz • March 9, 2011
  • Two women in glass-panel office strategizing a customer's journey
    Image attribution tooltip
    Morillo, Christina. "Two Women Having a Meeting Inside Glass-panel Office" [Photo]. Retrieved from Pexels.
    Image attribution tooltip

    Springtime for the Economy?

    CFOs’ optimism about the economy has climbed back to 2007 levels, according to the most recent Duke University/CFO Magazine Global Business Outlook Survey, now in its 60th consecutive quarter. Finance chiefs also expect a double-digit jump in earnings and plan to boost spending in several key cat...

    By Kate O'Sullivan • March 9, 2011