A Controller Demonstrates Strategic Value
Why is a controller willing to roll up her sleeves and help business managers achieve their goals?
It’s Time to Review the Advertising Budget
Why is money being spent? What's the ROI? Leverage data and analytics to take a deeper look at campaign results and to align priorities.
Unusual Retailer Thrives Despite Industry Doldrums
Purchasing Power, a combined retailer and employee benefits provider, is insulated from swings in the economy, its CFO says.
Upstart Digital Marketing Hub Takes Aim at Sector Leaders
Zeta Global, a tiny fraction of its larger competitors' size, encounters challenges and opportunities in its quest to go public.
Retail Sales Growth Slows to 0.1% Last Month
It was the smallest gain in three months but year-over-year sales were up 3.8%, suggesting a positive start to the holiday shopping season.
Vista Equity to Take Marketo Private for $1.79B
Marketo, a cloud-based marketing software firm, fetched a 64% premium to its unaffected closing price on May 9.
No Time for Budgets
Yesterday’s budgets are too slow for today’s volatile world. Here’s how to pick up the planning pace.
To Drive Growth, Ask Sales Better Questions
CFOs can lead the sales conversation by employing a set of metrics that drill down into customer segmentation, pricing discipline and territory growth.
Ten IT-Enabled Business Trends for the Decade Ahead
As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda.
Guru of the New Economy
Worried about keeping up with the dot-coms? Top business strategist Adrian Slywotzky offers plenty of sage advice.