marketing

3 Steps to Build a Better CFO-CMO Relationship
Leadership

3 Steps to Build a Better CFO-CMO Relationship

A strong partnership between the CFO and the chief marketing officer relies on a mutual understanding of how success is measured.
By Fred Ehle | October 27, 2022
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A Controller Demonstrates Strategic Value
Corporate Finance

A Controller Demonstrates Strategic Value

Why is a controller willing to roll up her sleeves and help business managers achieve their goals?
By Jason Lin | November 7, 2019
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It’s Time to Review the Advertising Budget
The Economy

It’s Time to Review the Advertising Budget

Why is money being spent? What's the ROI? Leverage data and analytics to take a deeper look at campaign results and to align priorities.
By Grant Fitz | May 22, 2018
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Unusual Retailer Thrives Despite Industry Doldrums
Strategy

Unusual Retailer Thrives Despite Industry Doldrums

Purchasing Power, a combined retailer and employee benefits provider, is insulated from swings in the economy, its CFO says.
By David McCann | May 16, 2017
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Upstart Digital Marketing Hub Takes Aim at Sector Leaders
Strategy

Upstart Digital Marketing Hub Takes Aim at Sector Leaders

Zeta Global, a tiny fraction of its larger competitors' size, encounters challenges and opportunities in its quest to go public.
By David McCann | February 22, 2017
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Retail Sales Growth Slows to 0.1% Last Month
The Economy

Retail Sales Growth Slows to 0.1% Last Month

It was the smallest gain in three months but year-over-year sales were up 3.8%, suggesting a positive start to the holiday shopping season.
By Matthew Heller | December 15, 2016
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Vista Equity to Take Marketo Private for $1.79B
The Cloud

Vista Equity to Take Marketo Private for $1.79B

Marketo, a cloud-based marketing software firm, fetched a 64% premium to its unaffected closing price on May 9.
By Matthew Heller | June 1, 2016
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No Time for Budgets
Strategy

No Time for Budgets

Yesterday’s budgets are too slow for today’s volatile world. Here’s how to pick up the planning pace.
By Edward Teach | May 27, 2014
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To Drive Growth, Ask Sales Better Questions
Leadership

To Drive Growth, Ask Sales Better Questions

CFOs can lead the sales conversation by employing a set of metrics that drill down into customer segmentation, pricing discipline and territory growth.
By Jim Corey | April 15, 2014
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Ten IT-Enabled Business Trends for the Decade Ahead
The Cloud

Ten IT-Enabled Business Trends for the Decade Ahead

As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda.
By Michael Chui and Jacques Bughin | June 24, 2013
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The World Is Enough
Technology

The World Is Enough

Internet trading hubs open up global markets to even the smallest companies.
By Russ Banham | January 1, 2000
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Guru of the New Economy
Strategy

Guru of the New Economy

Worried about keeping up with the dot-coms? Top business strategist Adrian Slywotzky offers plenty of sage advice.
By Edward Teach | September 1, 1999
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Separate But Unequal
Corporate Finance

Separate But Unequal

When tax-based transfer prices fall short, a second managerial system helps some companies measure internal profits better.
By Ian Springsteel | August 1, 1999
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Good Customer Relations: So Happy Together
Technology

Good Customer Relations: So Happy Together

The hottest mantra in corporate computing is customer relationship management.
By Bronwyn Fryer | June 1, 1999
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Changing Channels
Human Capital & Careers

Changing Channels

You thought reengineering was hard? Try switching to a direct-sales mode.
By Kris Frieswick | February 1, 1999
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