CRM Archives - CFO

Salesforce Goes Social With $27.7B Slack Deal

Salesforce Goes Social With $27.7B Slack Deal

"Slack looks like the natural fit for Salesforce to beef up its collaboration and messaging footprint and keep pace with [Microsoft]."

By Matthew Heller | December 2, 2020

Facebook Adds CRM Platform With Kustomer Buy

Facebook Adds CRM Platform With Kustomer Buy

The deal “could provide businesses and customers with more support for interactions that occur on Facebook and its other apps."

By Matthew Heller | December 1, 2020

Salesforce Tops Estimates as Q1 Sales Rise 30%

Salesforce Tops Estimates as Q1 Sales Rise 30%

"Our results, amidst this global crisis, demonstrated our ability to execute at speed, innovate at scale and the strength of our business model."

By Matthew Heller | May 29, 2020

Salesforce to Buy Vlocity in Vertical CRM Move

Salesforce to Buy Vlocity in Vertical CRM Move

The $1.33 billion deal "signals the importance of making industry capabilities even more a part of the [Salesforce] platform offerings."

By Matthew Heller | February 26, 2020

Salesforce Accused of Aiding Sex Trafficking

Salesforce Accused of Aiding Sex Trafficking

Trafficking survivors allege Salesforce's CRM tools helped the Backpage website to facilitate prostitution and sexual exploitation.

By Matthew Heller | March 27, 2019

What Are the Top ERP Systems for 2019?

What Are the Top ERP Systems for 2019?

The ERP market is in great flux as 2018 winds down, positioning some ERPs in unaccustomed positions as market leaders.

By Eric Kimberling | November 7, 2018

Cloud Software Firm Qualtrics Files for IPO

Cloud Software Firm Qualtrics Files for IPO

Qualtrics says its "experience management" solutions represent a “vast, rapidly growing, and underpenetrated market opportunity.”

By Matthew Heller | October 23, 2018

SAP Cloud Sales Top 1B Euros for First Time

SAP Cloud Sales Top 1B Euros for First Time

“We grew faster than every ‘best-of-breed’ cloud [competitor] out there,” CEO Bill McDermott says.

By Matthew Heller | April 24, 2018

The Growing Importance of Forecasting

The Growing Importance of Forecasting

Few CFOs take the time to forecast their balance sheets, preferring to rely on their P&Ls to monitor their cash levels.

By Chris Howard | February 8, 2018

Data Integrator Rides Surging Demand

Data Integrator Rides Surging Demand

The growing popularity of best-of-breed applications plays into the hands of data integrators like Talend.

By David McCann | December 7, 2017

Predictive Analytics: An Essential Tool for Today’s CFO

Predictive Analytics: An Essential Tool for Today’s CFO

While no one can look into the future, a smart CFO can use predictive analytics to understand the market and use that insight to generate growth.

By Kris Hutton | October 26, 2016

Salesforce Adds to Apps With $582M Quip Deal

Salesforce Adds to Apps With $582M Quip Deal

The software firm has been expanding into cloud-based apps amid increasing competition in its core CRM business.

By Matthew Heller | August 2, 2016

New CFO for IPO Run at Quote-to-Cash Firm Apttus

New CFO for IPO Run at Quote-to-Cash Firm Apttus

The incoming finance chief must cope with a weak IPO market and new competitive threats in a fast-expanding software niche.

By David McCann | July 11, 2016

The Wide World of IoT and Precision Technology

The Wide World of IoT and Precision Technology

Think CRM and ERP were transformative? The Internet of Things promises to bring far more dramatic change to business.

By Timothy Chou | May 17, 2016