Strategy

Cut or Grow? It Depends

Big companies are more likely to be in expense-reduction mode, and small ones in growth mode, a CFO survey reveals.
CFO StaffOctober 1, 2008

The Duke University/CFO magazine Global Business Outlook Survey recently asked chief financial officers to rank their strategic priorities for 2009. The tug-of-war between revenue growth and cost-cutting was evident, with a strong number of responses in both categories. Ultimately, the top priority depended on company size. Smaller companies were more likely to emphasize growth; north of $1 billion, cost-cutting carried the day.

CFOs's strategic priorities for 2009, by company size

CFO Insights on Inflation, Workforce Challenges, and Future Plans 

CFO Insights on Inflation, Workforce Challenges, and Future Plans 

Download our 2022 survey report for a high-level view of finance team projections and strategies, directly from our CFO.com executive readers.

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