Connor Wray, CFO of organic freezer pops brand JonnyPops, has advice for financial executives: Take a technical approach and look at your underlying technology and process. For Wray, that means looking at the IT background data structures and how the database works to select the right solution.
When JonnyPops launched, the brand operated out of Wray’s college dorm room. His first financial challenge was securing production space in a warehouse facility; his second was to find a software product to help scale the business. That search for scalability helped catapult JonnyPops to 50% year-over-year growth and landed Wray a spot on Forbes’ “30 Under 30” list.
This case study of JonnyPops’ success highlights the unusual financial and operational strategies that enabled rapid expansion into a crowded and highly competitive frozen treat market.
Wray’s strategies include: