The disruptive nature of the industry – and its rotation toward programmatic digital advertising – has challenged every player in the digital advertising game.
Oftentimes, smaller agencies’ tech platforms can’t easily share data, nor do they have the ability to easily access, analyze and make decisions. To add, many agencies aren’t capable of capitalizing on automation or providing consolidated business information in a single database. But with the evolving media landscape, clients frequently require immediate, robust metrics to support their strategic buying needs.
This new case study highlights how one digital agency used NetSuite’s connector technology to build the foundation it still relies on today. As a result, the company was able to customize a platform that automated internal business transactions and client advertising metrics while increasing ROI on both.
The case study dives into: