What do a coffee company, a financial planner and a shopping-mall operator have in common? All are among the ten listed firms most in the sights of short-sellers, who borrow shares in the hopes of making a profit when their price falls. While there is little doubt that many short-sellers have profited handsomely on the recent misery of financial-services firms, the current list of short-sellers’ darlings-compiled by Data Explorers, a short-selling research firm-suggests that their recent track record has not been as good. As short interest in Nasdaq-listed Green Mountain Coffee Roasters more than doubled over the past three months, with around a third of the firm’s shares now on loan, its share price rose by almost 30 percent. That is not the aroma of freshly-brewed coffee you smell; it’s burnt fingers.