Technology

AOL Signs NFL Marketing Deal

Multiyear deal will involve Web and other technology-based media.
CFO.com StaffJuly 11, 2001

The National Football League reached a multiyear marketing agreement with CBS, America Online, and SportsLine.com.

No financial terms were released about the pact.

SportsLine will produce and host the league’s NFL.com Web site, while the four partners explore other technology-based media opportunities.

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The four-way partnership will include online cross-promotion and marketing of the NFL with America Online.

Click here to visit NFL.com