For companies who struggle with their lead-to-cash management process, poor customer experiences often results in lost revenue. But it doesn’t have to be this way. The CFO is uniquely positioned to play a critical role in understanding the customer experience and how it can boost cash flow. Companies need to transform for a number of reasons, not the least of which is competitive market forces.
As the CFO gains a seat at the table, the finance organization becomes an advocate for change and transformation within the company. Revenue operations sits at the confluence of operations and finance, driving efficiencies and automations to improve visibility and decision-making.
The CFO has a broad view of the organization’s processes, so they are able to identify bottlenecks, such as too many approvals in the process flow or too many decision makers. Establishing guidelines within a lead-to-cash solution enables routine deals to move through the system without human intervention.
Download the following eBook to learn more about how to boost your cash flow in 2020