Today’s chief financial officers must contend with constantly shifting conditions that create uncertainty for their business planning, budgeting, and forecasting.
Not only are geopolitical forces creating rapid and often unpredictable changes, but digital transformations and new competitors are upending whole sectors. Often, companies survive only by remaking their entire business models. Continuous planning, or the ability to adjust business plans in response to real-time changes, allows CFOs and their companies to combat uncertainty and boost the accuracy of their planning while building company-wide confidence in the planning process. But research shows that CFOs need more than continuous planning. Rolling forecasts, non-financial data, and, most importantly, a unified cloud platform are the keys to effective planning, budgeting and forecasting for successful organizations.
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