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CFOs On the Move: Week Ending January 6

Lands’ End, Digital Realty, Bark, ChromaDex, Elemica, Experity, Zilliant, Weatherford
Lauren MuskettJanuary 6, 2023

  Jim Gooch

Jim Gooch | Lands’ End

Lands’ End made several executive leadership appointments and organizational changes this week, including Jim Gooch stepping down as president and CFO on Jan. 27. He will then transition to an adviser role through March 31, 2023. Gooch joined the retailer in 2016 as CFO and chief operating officer. Bernard McCracken, the company’s chief accounting officer was named interim chief financial officer while the company looks for Gooch’s permanent replacement. Over his nearly four-decade career, McCracken has held a variety of finance, accounting, audit, and controller positions at The Children’s Place, Footstar, and Deloitte & Touche.

  Matt Mercier

Matt Mercier |  Digital Realty

Matt Mercier was promoted to CFO of data center platform provider Digital Realty. Mercier joined the company in 2006 and was most recently senior vice president of global finance and accounting. Earlier in his career, he held roles in asset management at Equity Office Properties Trust and as an auditor at KPMG. He succeeds Andrew Power, who was recently named chief executive officer.  

Zahir Ibrahim | Bark

Zahir Ibrahim was named CFO of the pet company Bark. Ibrahim has almost three decades of financial leadership experience and was most recently CFO of Do Good Foods, a startup focused on upcycling surplus grocery food into animal feed. He previously held chief financial officer roles at healthy snacks company KIND and natural and organic food company Annie’s. Ibrahim replaces interim CFO Howard Yeaton, who has held the position since November 2021. Yeaton will remain with the company through a short transition period.

How Startup CFO Grew Food Company 50% YoY

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This case study of JonnyPops’ success highlights the unusual financial and operational strategies that enabled rapid expansion into a crowded and highly competitive frozen treat market. 

  Brianna Gerber

Brianna Gerber | ChromaDex

Bioscience company ChromaDex promoted Brianna Gerber to CFO. Gerber joined the company in 2018 as vice president of finance and investor relations and then took over as interim CFO in August 2022. Gerber joined the company from Mattel, where she held multiple leadership roles in corporate financial planning and investor relations. Before that, she spent 11 years at the Capital Group Companies. 

Andrew McKenna | Elemica

Digital supply chain network Elemica hired Andrew McKenna as its new finance chief. McKenna joins the company from Frontline Education, a software-as-a-service provider focused on educational administrative processes. He was serving as Frontline’s vice president of financial planning and treasury. Before that, he was group CFO for the corporate liquidity and bank treasury business at Fidelity National Information Services.

  Brian Berning

Brian Berning | Experity

Brian Berning was appointed chief financial officer of on-demand healthcare solution provider Experity. Berning joined the company in July 2022 as chief corporate development officer from medtech company Corza Health, where he was managing director. He has previously held CFO positions at connected health technology company Great Call and genomics and cellular therapy company Human Longevity. Berning succeeds Rob Rueckl, who has been CFO for the last four years.

  Rick Sorensen

Rick Sorensen | Zilliant 

Zilliant, a pricing and sales guidance software provider, hired Rick Sorensen as chief financial officer. Sorensen was most recently finance chief of software provider Vitech. Before that, he held chief financial officer roles at Stack Sports and Insurity. He also worked in leadership positions at LexisNexis, ChoicePoint, and Equifax.

Arun Mitra | Weatherford

Energy services firm Weatherford named Arun Mitra as its new finance chief. Mitra has been CFO of power generation and energy storage solutions provider Mitsubishi Power Americas since 2014. Before that, he held several finance leadership roles within Siemens in the U.S. and Germany, most recently as CFO of Siemens Energy’s TurboCare business unit.