Say Cheese: Pack Names First Female VP

Vice president of finance Vicki Vannieuwenhoven, who will lead day-to-day financial operations for the Green Bay Packers, also must cope with salar...
Dave Cook and Stephen TaubApril 3, 2007

The Green Bay Packers have named Vicki Vannieuwenhoven vice president of finance. She is the first female vice president in the team’s 89-year history.

More important to the Packers, however, are her Wisconsin roots. In a statement on Vannieuwenhoven and on Jason Wied, who was named vice president of administration, president and chief operating officer John Jones noted that “they’re from the area and have an appreciation for the unique nature of the franchise.”

Vannieuwenhoven grew up in Crivitz, Wisconsin, then attended St. Norbert College — about five miles from Lambeau Field — graduating with a degree in accounting. After stints at Ernst and Whinney in Milwaukee and Wipfli, Ullrich, Bertelson in Green Bay, she joined the Packers as an accountant in February 1995.

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Vannieuwenhoven, who was promoted to director of finance in 1999, is credited with coordinating the organization’s annual audits and its compliance with the National Football League’s salary cap. She also was instrumental in establishing a human resources department and staff development program, according to a team announcement.

In a newly expanded role, Vannieuwenhoven will lead the team’s day-to-day financial operations, including revenue-generating departments such as marketing and ticket operations, and work with Jones on NFL economic issues such as revenue sharing. She will continue to oversee budgeting, the audit process, and human resources, and work closely with the treasurer, the audit and investment committees, and the stadium district.

“Vicki will be responsible for guiding the organization to achieve its financial goals,” Jones said in a statement. “She’s demonstrated considerable acumen with respect to the financial operations of the team and will continue to be a key leader in ongoing employee training and staff development.”