How Dollar Shave Club Bested a Consumer Giant

At the Chief Financial Officer Leadership Forum in Los Angeles on May 9, the CFO of Dollar Shave Club explains the company’s meteoric growth.
Vincent RyanApril 27, 2017
How Dollar Shave Club Bested a Consumer Giant

How does a startup grab market share from consumer behemoth Gillette and develop a healthy recurring revenue model in the process?

Dollar Shave Club launched with a viral video and an interesting idea: sell men razors and other shaving supplies on a subscription basis. Consumers were tired of paying an exorbitant amount of money for blades that only lasted for a short amount of time. There was a need for a company to produce a less expensive, comparable product to that of Gillette, which had a 70% chunk of the men’s shaving market. Perhaps more importantly, there was an opportunity for a company to form a direct bond with consumers by circumventing the powerful retail channel.

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Dan Murray, CFO

Dan Murray, CFO Dan Murray, Dollar Shave Club

Six years after its founding, Santa Monica, Calif.-based Dollar Shave Club has gone from having a few thousand members to a few million. Gillette’s market share has been cut to 54%. And in July 2016, Unilever bought Dollar Shave Club for $1 billion.

Since 2015, Daniel Murray, Dollar Shave Club’s CFO, has steered the company through major strategic transitions and a once-in-a-lifetime merger deal. On May 9, in Los Angeles, he will be a featured speaker at Argyle’s Chief Financial Officer Leadership Forum in Los Angeles. How did Dollar Shave Club fund its rapid rise in the consumer goods market? What does it take to sell via the subscription model? And how is the business handling its next phase of growth, as part of consumer juggernaut Unilever?

Murray will address these questions and more in a fireside chat. Argyle prides itself on providing exclusive content from top-tier executives of Fortune 500 companies. Argyle events address the most pressing issues facing chief financial officers and other executive leaders in the finance department. View the rest of the agenda and RSVP today! As an added bonus those who are eligible will be awarded 5 CPE credits for their participation.

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