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Information technology has become integral to the operation of the modern business organization. Yet it is only now, after years of belaboring technology’s cost, that leading finance professionals have begun to recognize that well-managed IT organizations are not just cost centers but valuable business partners that can drive both operating efficiencies and top-line growth. Convincing other C-level executives and corporate boards to embrace this view—and to adopt a more proactive approach to exploiting technology’s potential—depends on two developments. First, companies must make sure that their chief technology officer has a full seat at the executive table. Second, finance and IT must work together to become as adept at calculating the value of IT investments as they are at calculating the costs.