In an unusual move, the company's upper management, rather than its investment bankers, will determine the actual price, using an online bidding system.
Unless your company is big, profitable, and a category leader, the wisest choice may be to wait.
The sluggish IPO market is on track for one of its worst years since 2009, but a blockbuster tech deal could be the catalyst for a resurgent fourth quarter.
The shares are expected to price at the low end of the target range of $15.50 to $17.50.
