social media Archives - Page 2 of 4 - CFO

Twitter Posts Second Straight Quarterly Profit

Twitter Posts Second Straight Quarterly Profit

"The monetization and ad growth machine at Twitter is finally heading in the right direction," one analyst says of the Q1 results.

By Matthew Heller | April 26, 2018

Twitter May Be Headed for First Profit in Q4

Financial Performance

Twitter May Be Headed for First Profit in Q4

The company's shares jump more than 18% as Q3 earnings top estimates and it forecasts "we will likely be GAAP profitable" in the next quarter.

By Matthew Heller | October 26, 2017

Snap Shares Soar 44% on First Day of Trading

Snap Shares Soar 44% on First Day of Trading

Some analysts are skeptical about Snapchat's parent, pointing to its “aggressive competition” and a “core user base that is not growing by much."

By Matthew Heller | March 2, 2017

Social Media Posts Can Sink Deals

Social Media Posts Can Sink Deals

A due diligence investigation firm reveals social media's role in some of its most salacious cases.

By David McCann | February 24, 2017

JOBS Act Confined by Limited Reach

Growth Companies

JOBS Act Confined by Limited Reach

For most companies, Titles II and III of the JOBS Act won't be of much aid in raising substantial capital or attracting investors.

By Wayne R. Pinnell | April 21, 2016

Government Requests for Facebook Data Up 18%

Government Requests for Facebook Data Up 18%

Facebook took down 20,568 posts and other pieces of content that violated local laws in the first half of 2015.

By Matthew Heller | November 12, 2015

StumbleUpon Planning to Lay Off 70% of Workers

StumbleUpon Planning to Lay Off 70% of Workers

The content curation platform failed to land additional funding.

By Matthew Heller | August 14, 2015

Can Social Media Make Your Company More Ethical?

Can Social Media Make Your Company More Ethical?

Communicating compliance information through social media may make the message loud and clear.

By David McCann | August 4, 2015

KFC Sues Over Food Safety Rumors in China

KFC Sues Over Food Safety Rumors in China

Lawsuits say three Chinese companies used WeChat social media app to spread false rumors about deformed chickens.

By Katie Kuehner-Hebert | June 1, 2015

CFOs Get Into the Spirit of Tweeting

CFOs Get Into the Spirit of Tweeting

Surprisingly, they 'tend to reveal more personal affinities and interests' than do other top executives, a new study says.

By David McCann | May 27, 2015

NASDAQ Apologizes for Twitter Earnings Leak

NASDAQ Apologizes for Twitter Earnings Leak

The social media channel's shares are down more than 25% after an error by Nasdaq exposed the company's earnings prematurely.

By Katie Kuehner-Hebert | April 29, 2015

Tweets, Likes, and +1s: Do They Matter?

Tweets, Likes, and +1s: Do They Matter?

Companies should demand more bottom-line results from their social media marketing, says an HBR professor.

By Katie Kuehner-Hebert | March 4, 2015

Stress Reducer: Ignore Your Inbox

Workplace Issues

Stress Reducer: Ignore Your Inbox

Workers who limited their email checking to three times a day experienced significantly lower stress, found one study.

By Katie Kuehner-Hebert | January 23, 2015

CFO Aims to Help BuzzFeed Get ‘Dominant’

CFO Aims to Help BuzzFeed Get ‘Dominant’

Among the Web's hottest sites, BuzzFeed is getting newsier, going strong in video and making hay with native advertising.

By David McCann | July 24, 2014

CFO Likes Having Few Finance Staffers Who “Do Lots”

Management Accounting

CFO Likes Having Few Finance Staffers Who “Do Lots”

At software start-up Sprinklr, people are a big part of how the company keeps score and forecasts results.

By David McCann | December 10, 2013