salesforce Archives - CFO

Steering the Sales Force Away From the ‘Easy Sale’

Steering the Sales Force Away From the ‘Easy Sale’

Build an effective sales force by redirecting its energy toward value maximization.

By Marwaan Karame | May 4, 2022

CFOs On the Move: Week Ending December 4

CFOs On the Move: Week Ending December 4

Salesforce, Capital One, WarnerMedia, Bombardier, Humanetics Group, Southern Company Gas, Strive Health, LeaseLock, Eaton, Vornado Realty Trust

By Lauren Muskett | December 4, 2020

Salesforce Goes Social With $27.7B Slack Deal

Salesforce Goes Social With $27.7B Slack Deal

"Slack looks like the natural fit for Salesforce to beef up its collaboration and messaging footprint and keep pace with [Microsoft]."

By Matthew Heller | December 2, 2020

Snowflake Sets Terms for $2.7B Public Offering

Snowflake Sets Terms for $2.7B Public Offering

Investments by Salesforce and Berkshire Hathaway could provide the data warehouse startup with more than $800 million in additional capital.

By Matthew Heller | September 9, 2020

Salesforce Tops Estimates as Q1 Sales Rise 30%

Salesforce Tops Estimates as Q1 Sales Rise 30%

"Our results, amidst this global crisis, demonstrated our ability to execute at speed, innovate at scale and the strength of our business model."

By Matthew Heller | May 29, 2020

Salesforce to Buy Vlocity in Vertical CRM Move

Salesforce to Buy Vlocity in Vertical CRM Move

The $1.33 billion deal "signals the importance of making industry capabilities even more a part of the [Salesforce] platform offerings."

By Matthew Heller | February 26, 2020

Salesforce to Buy Field Service Software Firm

Salesforce to Buy Field Service Software Firm

The $1.35 billion acquisition of Israel's ClickSoftware adds to Salesforce's offerings for mobile workforces.

By Matthew Heller | August 8, 2019

Salesforce to Buy Tableau in $15B Analytics Move

Salesforce to Buy Tableau in $15B Analytics Move

The acquisition combines Tableau's tools for understanding data with Salesforce's solutions for understanding customers.

By Matthew Heller | June 10, 2019

Salesforce Accused of Aiding Sex Trafficking

Salesforce Accused of Aiding Sex Trafficking

Trafficking survivors allege Salesforce's CRM tools helped the Backpage website to facilitate prostitution and sexual exploitation.

By Matthew Heller | March 27, 2019

Adobe Buys Marketo to Boost B2B Solutions

Adobe Buys Marketo to Boost B2B Solutions

With the acquisition, "Adobe is sending out a $5 billion signal that it is not just an also-ran" in the marketing technology space.

By Matthew Heller | September 21, 2018

Salesforce CEO to Buy Time Magazine

Mergers & Acquisitions

Salesforce CEO to Buy Time Magazine

With the purchase, the Benioffs join fellow tech billionaires Jeff Bezos and Laurene Powell Jobs in acquiring iconic media properties.

By William Sprouse | September 17, 2018

Salesforce Beats Earnings Estimates

Salesforce Beats Earnings Estimates

CEO Marc Benioff said the cloud platform company would reach its annual sales goal of $20 billion “faster than imagined.”

By William Sprouse | May 30, 2018

SAP Cloud Sales Top 1B Euros for First Time

SAP Cloud Sales Top 1B Euros for First Time

“We grew faster than every ‘best-of-breed’ cloud [competitor] out there,” CEO Bill McDermott says.

By Matthew Heller | April 24, 2018

Accounting Changes Boost Salesforce Outlook

Revenue Recognition

Accounting Changes Boost Salesforce Outlook

Companies are adopting new standards aimed at improving comparability by implementing a single revenue recognition model.

By Matthew Heller | April 2, 2018

Salesforce Buys Enterprise Software Startup

Salesforce Buys Enterprise Software Startup

The $6.5 billion acquisition of MuleSoft gives Salesforce a platform for integrating business apps, databases, and corporate IT infrastructure.

By Matthew Heller | March 20, 2018