At the bottom of the list, Wells Fargo pays the price. Overall, it's tricky for a company to decide how to engage with consumers to boost its reputation.
Well-known companies have a heightened awareness of the potential dangers that could hurt their brand and reputation.
GlaxoSmithKline’s unfolding bribery scandal is an object lesson in how a direct hit to its reputation can devastate a company’s finances.
Are data-security and privacy issues causing uncertainty among the search giant's stakeholders?
The only luxury goods brand in the Consensiv 50, Hermès earns its reputation with a tight focus on management and operational controls.
Companies that are reliable, able to manage expectations, follow regulations and earn profits rank high on a new measure of reputation.
