At the bottom of the list, Wells Fargo pays the price. Overall, it's tricky for a company to decide how to engage with consumers to boost its reputation.
Many are struggling to align their sustainability initiatives with their core buiness goals, mission and values.
The only luxury goods brand in the Consensiv 50, Hermès earns its reputation with a tight focus on management and operational controls.
Companies that are reliable, able to manage expectations, follow regulations and earn profits rank high on a new measure of reputation.
