Marketo Archives - CFO

John Murphy to Retire as Adobe CFO

John Murphy to Retire as Adobe CFO

During Murphy’s three-year tenure, Adobe’s revenue grew from over $7 billion in 2017 to over $12 billion in 2020 and the company made several acquisitions.

By Matthew Heller | March 24, 2021

Sales Calls from Inside Prison Walls

Sales Calls from Inside Prison Walls

Lead-generation firm Televerde puts purpose over profit by employing hundreds of incarcerated women to make sales calls and improve their lives.

By David McCann | February 21, 2019

Adobe Buys Marketo to Boost B2B Solutions

Adobe Buys Marketo to Boost B2B Solutions

With the acquisition, "Adobe is sending out a $5 billion signal that it is not just an also-ran" in the marketing technology space.

By Matthew Heller | September 21, 2018

Vista Equity to Take Marketo Private for $1.79B

Vista Equity to Take Marketo Private for $1.79B

Marketo, a cloud-based marketing software firm, fetched a 64% premium to its unaffected closing price on May 9.

By Matthew Heller | June 1, 2016

Predicting the Financial Viability of SaaS Vendors

Predicting the Financial Viability of SaaS Vendors

Are you using the Altman Z-score to gauge the financial strength of your SaaS partner? The measure's usefulness is questionable, says one CFO.

By Mark Verbeck | October 31, 2014