The acquisition combines Tableau's tools for understanding data with Salesforce's solutions for understanding customers.
With the purchase, the Benioffs join fellow tech billionaires Jeff Bezos and Laurene Powell Jobs in acquiring iconic media properties.
The $6.5 billion acquisition of MuleSoft gives Salesforce a platform for integrating business apps, databases, and corporate IT infrastructure.
The deal puts Salesforce in the same fast-growing space as Oracle and SAP, which already offer cloud-based e-commerce services.
