The company is buying back shares and taking other steps to placate investors after its rebuff of Kraft's $143 billion takeover bid.
The deal would be the third-biggest takeover in history but Unilever said Kraft's offer “profoundly undervalues the company."
“This is not a broken company by any stretch. But we do need to adapt a turnaround mindset," says CEO John Cahill.
Finance and other support functions won’t succeed unless they're actively identifying customer needs and shaping demand.
