Howard Willard

Altria Takes $4.5 Billion Hit on Investment in Juul
Strategy

Altria Takes $4.5 Billion Hit on Investment in Juul

"We did not anticipate this dramatic a change in the e-vapor category,” CEO Howard Willard says.
By Matthew Heller | October 31, 2019
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Altria Buys Big Stake in E-Cigarette Company
M&A

Altria Buys Big Stake in E-Cigarette Company

The $12.8 billion investment prompted a downgrade by Standard & Poor's.
By William Sprouse | December 20, 2018
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