fitbit Archives - CFO

Google to Buy Fitbit for $2.1B

Google to Buy Fitbit for $2.1B

The deal helps Google better compete in the wearables market dominated by Apple and Xiaomi.

By Lauren Muskett | November 1, 2019

Fitbit CFO’s Heart Is Pumping

Fitbit CFO’s Heart Is Pumping

At one point on Thursday morning, as his company was proceeding through its initial public offering, Bill Zerella’s heart rate was up to 128, or about the rate he experiences when he’s on the treadmill. Zerella, the 58-year-old CFO of Fitbit, knew that because, like practically everyone at the company, he was wearing one of

By David Katz | August 15, 2018

Fitbit Employees Accused of Trade Secrets Crimes

Fitbit Employees Accused of Trade Secrets Crimes

The six defendants allegedly possessed confidential materials belonging to Jawbone after they left the wearables maker to work for rival Fitbit.

By Matthew Heller | June 15, 2018

CFOs on the Move: Week Ending June 8

CFOs on the Move: Week Ending June 8

Ellie Mae, Lowe's, Newell Brands, CPI Card Group, Advance Publications, The Andersons, Fitbit, Hayward Industries, Owens & Minor, Celgene

By Joan Urdang | June 8, 2018

Fitbit Stock Drops 13% on Q4 Earnings Miss

Financial Performance

Fitbit Stock Drops 13% on Q4 Earnings Miss

The wearables company's new Ionic smartwatch didn't meet its holiday expectations as fitness tracker sales dropped 17%.

By Matthew Heller | February 27, 2018

Man Accused of Making Phony Bid for Fitbit

Risk & Compliance

Man Accused of Making Phony Bid for Fitbit

Robert Murray allegedly gamed the SEC's EDGAR system to submit a tender offer for the company, enabling him to manipulate Fitbit's stock price.

By Matthew Heller | May 22, 2017

Fitbit Runs Into Red Ink for Holiday Quarter

Fitbit Runs Into Red Ink for Holiday Quarter

Sales of Fitbit's health and fitness trackers fell to 6.5 million from 8.2 million even though it introduced four new devices last year.

By Matthew Heller | February 23, 2017

Fitbit’s Profits Hit By Manufacturing Problems

Fitbit’s Profits Hit By Manufacturing Problems

While revenue increased 23% year-over-year to $503.8 million, earnings fell well short of second-quarter expectations.

By Sean Allocca | November 3, 2016

Fitbit Makes Move Toward Finance Technology

Fitbit Makes Move Toward Finance Technology

The company has acquired intellectual property from Coin as it prepares to offer mobile payments on its fitness trackers.

By Katie Kuehner-Hebert | May 18, 2016

Fitbit Cuts Its Earnings Forecast

Fitbit Cuts Its Earnings Forecast

The maker of wearable fitness trackers says profits and sales will be lower this quarter than originally forecasted.

By Katie Kuehner-Hebert | February 23, 2016

Jawbone Laying Off 15% of Workforce

Jawbone Laying Off 15% of Workforce

The wearable devices maker has been facing stiff competition in a fitness tracker market dominated by Fitbit and Xiaomi.

By Katie Kuehner-Hebert | November 20, 2015

Finance and Accounting Roundup for Executives

Corporate Finance

Finance and Accounting Roundup for Executives

Be informed, get involved, and shape the world through finance. Here's today's CFO roundup.

By Kerry Maruna | November 4, 2015

Jawbone Strikes Back at Fitbit Patent Suit

Risk Management

Jawbone Strikes Back at Fitbit Patent Suit

The wearable fitness device-makers are waging war against each other in court.

By Matthew Heller | November 3, 2015

Fitbit CFO’s Heart Is Pumping

Fitbit CFO’s Heart Is Pumping

Bill Zerella feels that Fitbit will grow fast enough to keep pace with Apple and other looming competitors.

By David Katz | June 19, 2015

Wearables Market On ‘Upward Trajectory,’ Says IDC

Wearables Market On ‘Upward Trajectory,’ Says IDC

But 'smart wearables,' like the Apple Watch, will take the market lead in 2016, says the research firm.

By Katie Kuehner-Hebert | June 18, 2015