EQM Brand Value Index

Is It Time to Reevaluate the Wisdom of Brand Writedowns?
GAAP and IFRS

Is It Time to Reevaluate the Wisdom of Brand Writedowns?

Accounting rules for intangible assets may cloud CFOs' appreciation of the long-term damage that writing down the value of brands may cause.
By David McCann | January 8, 2020
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