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CFOs On the Move: Week Ending July 1
McDonald’s, Dollar Tree, GoFundMe, Stride, Otis, Intrusion, Monogram Health, Mass Luminosity
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Lauren Muskett
| July 1, 2022
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Strategy
Brand Value Drives Corporate Value
With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.
By
Joseph Theriault and Gregory V. Milano
| January 23, 2018
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