Beating earnings estimates quarter after quarter doesn't have much to do with long-term shareholder value.
With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.
They're great for investment bankers and sellers, but lower valuation multiples are associated with greater shareholder return.
Research disproves criticisms of fairness opinions, according to Duff & Phelps.
