Customer relationship management Archives - CFO

Salesforce Accused of Aiding Sex Trafficking

Salesforce Accused of Aiding Sex Trafficking

Trafficking survivors allege Salesforce's CRM tools helped the Backpage website to facilitate prostitution and sexual exploitation.

By Matthew Heller | March 27, 2019

What Are the Top ERP Systems for 2019?

What Are the Top ERP Systems for 2019?

The ERP market is in great flux as 2018 winds down, positioning some ERPs in unaccustomed positions as market leaders.

By Eric Kimberling | November 7, 2018

SAP Cloud Sales Top 1B Euros for First Time

SAP Cloud Sales Top 1B Euros for First Time

“We grew faster than every ‘best-of-breed’ cloud [competitor] out there,” CEO Bill McDermott says.

By Matthew Heller | April 24, 2018

Accounting Changes Boost Salesforce Outlook

Revenue Recognition

Accounting Changes Boost Salesforce Outlook

Companies are adopting new standards aimed at improving comparability by implementing a single revenue recognition model.

By Matthew Heller | April 2, 2018

SAP Buys Callidus in Front-Office Software Move

SAP Buys Callidus in Front-Office Software Move

The $2.4 billion deal "aligns perfectly to SAP's innovation strategy to transform the front office," the German tech giant says.

By Matthew Heller | January 30, 2018

Data Integrator Rides Surging Demand

Data Integrator Rides Surging Demand

The growing popularity of best-of-breed applications plays into the hands of data integrators like Talend.

By David McCann | December 7, 2017

New CFO for IPO Run at Quote-to-Cash Firm Apttus

New CFO for IPO Run at Quote-to-Cash Firm Apttus

The incoming finance chief must cope with a weak IPO market and new competitive threats in a fast-expanding software niche.

By David McCann | July 11, 2016

Enterprise App Software Market to Grow 7.5%

Enterprise App Software Market to Grow 7.5%

A Gartner survey says spending on cloud-based programs will lead the way as organizations modernize their applications.

By Katie Kuehner-Hebert | August 28, 2015

A Customer for Life

A Customer for Life

How the growing availability of data about customer interactions can influence strategies for managing customer lifetime value.

By John Parkinson | April 29, 2015

Out of Place

As business models evolve away from a dependence on the concept of a fixed “place,” companies will have to adapt.

By John Parkinson | December 10, 2014

First-Time CFO Thinks Big for Growth-Hungry Pegasystems

First-Time CFO Thinks Big for Growth-Hungry Pegasystems

Longtime finance executive at growth-juggernaut salesforce.com, Rafe Brown, aims to help smaller software firm Pegasystems realize its own lofty ambitions.

By David McCann | April 15, 2014

Being All Things to Some People

Growth Companies

Being All Things to Some People

To compete with Goliaths, corporate Davids need plenty of organizational flexibility.

By Matt Surka and Josh Hyatt | November 13, 2013

Nothing But Net

Nothing But Net

High-end systems for the back office now provide a range of web-based, front-office applications.

By John Xenakis | February 1, 2000