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Mick Beekhuizen, the soup company's new finance chief, has an interesting professional history.
Snack sales from the company’s purchase of Snyder’s-Lance is credited for the boom.
The sale will complete Campbell's exit from fresh foods, which were supposed to offer faster growth than its soups and other packaged products.
Third Point's Daniel Loeb believes internal company documents could boost his bid to replace Campbell's entire board.
About 41% of the publicly held, global soup-maker is still held by family members, who have resisted a sale in the past.
The company is putting its ailing Campbell Fresh business under the umbrella of a new "accelerator unit."
Campbell's biggest-ever acquisition will nearly double its baked-snack sales as it continues to diversify beyond its traditional soup business.
Despite the continuing struggles of Campbell Fresh, the company remains "confident in the growth potential of the packaged fresh category."
The company cites the "disappointing" performance of its fresh food business, which suffered a 5% decline in sales.
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