Brand Archives - CFO

Gap Closing Stores, Potentially Laying Off Thousands

The company estimates roughly $300 million in annualized sales losses associated with the store closures.

By Katie Kuehner-Hebert | June 16, 2015

Risk Managers See Reputation Damage as Top Threat

Well-known companies have a heightened awareness of the potential dangers that could hurt their brand and reputation.

By Matthew Heller | April 28, 2015

Bid Values RadioShack Name at $20M

Shareholder Standard General has the lead bid, and a bankruptcy court has approved its use of "credit-bidding" to buy some of RadioShack's stores.

By Matthew Heller | February 27, 2015

In the Name of Rock

Can the Hard Rock Cafe brand keep its cool - and its value - in the overheated theme-restaurant world? Scott Little is betting on it.

By Kris Frieswick | September 1, 1999

Capital Markets

The Real Thing

After a rough second half in 1997, Coca-Cola seems to have regained its touch. And CFO James Chestnut insists Coke will keep it. Here's how.

By A CFO Interview | May 1, 1998

Risk Management

Making Your Mark

Time for finance to play a role in brand management.

By Russ Banham | March 1, 1998