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brand value

Brand Risk Soars in Today’s Social & Political Climate

Companies walk a fine line trying to protect brand value amid a starkly divided society.

Brand Value Drives Corporate Value

With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.

Answers Needed for Flaws in M&A Accounting Standard

How the IFRS standard for business combinations values intangible assets should be rethought, some say.

The Case of the Vanishing Assets

A pair of out-of-synch accounting standards related to intangible assets unfairly penalizes balance sheets.

Making Your Mark

Time for finance to play a role in brand management.

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