Is It Time to Reevaluate the Wisdom of Brand Writedowns?
Accounting rules for intangible assets may cloud CFOs' appreciation of the long-term damage that writing down the value of brands may cause.
Brand Risk Soars in Today’s Social & Political Climate
Companies walk a fine line trying to protect brand value amid a starkly divided society.
Brand Value Drives Corporate Value
With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.
Answers Needed for Flaws in M&A Accounting Standard
How the IFRS standard for business combinations values intangible assets should be rethought, some say.
The Case of the Vanishing Assets
A pair of out-of-synch accounting standards related to intangible assets unfairly penalizes balance sheets.