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CFOs On the Move: Week Ending July 1
McDonald’s, Dollar Tree, GoFundMe, Stride, Otis, Intrusion, Monogram Health, Mass Luminosity
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Lauren Muskett
| July 1, 2022
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brand value
GAAP and IFRS
Is It Time to Reevaluate the Wisdom of Brand Writedowns?
Accounting rules for intangible assets may cloud CFOs' appreciation of the long-term damage that writing down the value of brands may cause.
By
David McCann
| January 8, 2020
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Risk Management
Brand Risk Soars in Today’s Social & Political Climate
Companies walk a fine line trying to protect brand value amid a starkly divided society.
By
David McCann
| August 15, 2018
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Strategy
Brand Value Drives Corporate Value
With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.
By
Joseph Theriault and Gregory V. Milano
| January 23, 2018
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Risk & Compliance
Answers Needed for Flaws in M&A Accounting Standard
How the IFRS standard for business combinations values intangible assets should be rethought, some say.
By
Roger Sinclair and Michael L. Moore
| April 17, 2015
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Risk & Compliance
The Case of the Vanishing Assets
A pair of out-of-synch accounting standards related to intangible assets unfairly penalizes balance sheets.
By
Roger Sinclair and Kevin Keller
| September 11, 2014
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Risk Management
Making Your Mark
Time for finance to play a role in brand management.
By
Russ Banham
| March 1, 1998
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