brand value Archives - CFO

Is It Time to Reevaluate the Wisdom of Brand Writedowns?

Accounting rules for intangible assets may cloud CFOs' appreciation of the long-term damage that writing down the value of brands may cause.

By David McCann | January 8, 2020

Risk Management

Brand Risk Soars in Today’s Social & Political Climate

Companies walk a fine line trying to protect brand value amid a starkly divided society.

By David McCann | August 15, 2018

Brand Value Drives Corporate Value

With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.

By Joseph Theriault and Gregory V. Milano | January 23, 2018

Risk & Compliance

Answers Needed for Flaws in M&A Accounting Standard

How the IFRS standard for business combinations values intangible assets should be rethought, some say.

By Roger Sinclair and Michael L. Moore | April 17, 2015

Risk & Compliance

The Case of the Vanishing Assets

A pair of out-of-synch accounting standards related to intangible assets unfairly penalizes balance sheets.

By Roger Sinclair and Kevin Keller | September 11, 2014

Risk Management

Making Your Mark

Time for finance to play a role in brand management.

By Russ Banham | March 1, 1998