Companies walk a fine line trying to protect brand value amid a starkly divided society.
With the right brand-value metrics and framework, managements can allocate marketing resources to improve both short- and long-term value creation.
How the IFRS standard for business combinations values intangible assets should be rethought, some say.
A pair of out-of-synch accounting standards related to intangible assets unfairly penalizes balance sheets.
Time for finance to play a role in brand management.
