Brand Equity

Is It Time to Reevaluate the Wisdom of Brand Writedowns?
GAAP and IFRS

Is It Time to Reevaluate the Wisdom of Brand Writedowns?

Accounting rules for intangible assets may cloud CFOs' appreciation of the long-term damage that writing down the value of brands may cause.
By David McCann | January 8, 2020
Read More
Making Your Mark
Risk Management

Making Your Mark

Time for finance to play a role in brand management.
By Russ Banham | March 1, 1998
Read More