advertising Archives - CFO

Facebook Adds CRM Platform With Kustomer Buy

Facebook Adds CRM Platform With Kustomer Buy

The deal “could provide businesses and customers with more support for interactions that occur on Facebook and its other apps."

By Matthew Heller | December 1, 2020

Twitter Shares Fall on Slowing User Growth in Q3

Twitter Shares Fall on Slowing User Growth in Q3

Twitter beat estimates on the top and bottom lines but daily active user growth of only 1 million disappointed investors.

By Matthew Heller | October 30, 2020

WarnerMedia Plans More Layoffs as Virus Bites

WarnerMedia Plans More Layoffs as Virus Bites

“Like the rest of the entertainment industry, we have not been immune to the significant impact of the pandemic."

By Matthew Heller | October 9, 2020

Microsoft Pauses Advertisements on Facebook, Instagram Globally

Microsoft Pauses Advertisements on Facebook, Instagram Globally

The company is concerned over the content that runs next to its ads.

By Lauren Muskett | June 30, 2020

Alphabet Discloses $15B in 2019 YouTube Ad Revenue

Alphabet Discloses $15B in 2019 YouTube Ad Revenue

In its fourth-quarter report, Google's parent broke out results for YouTube and its cloud services business for the first time.

By Matthew Heller | February 4, 2020

Google Fined for Market Abuse Over Ad Platform

Risk & Compliance

Google Fined for Market Abuse Over Ad Platform

The French competition regulator ordered the tech giant to clarify its “opaque and difficult to understand” rules.

By Lauren Muskett | December 20, 2019

Ex-Outcome Health Execs Charged With Fraud

Risk & Compliance

Ex-Outcome Health Execs Charged With Fraud

The SEC says the CFO and two other executives misrepresented Outcome's financial performance to raise nearly $500 million from investors.

By Matthew Heller | November 26, 2019

Cars.com Dashes Hopes of Sale, Shares Tank

Cars.com Dashes Hopes of Sale, Shares Tank

The online auto marketplace received interest from 29 prospective buyers but "no actionable options for a sale of the company."

By Matthew Heller | August 6, 2019

Twitter Shares Jump 15% on Monthly User Surge

Financial Performance

Twitter Shares Jump 15% on Monthly User Surge

“Twitter is on a path to sustainable revenue growth and accelerated profit expansion," one analyst says.

By Matthew Heller | April 23, 2019

Data Drives IPG’s $2.3B Buy of Acxiom Unit

Data Drives IPG’s $2.3B Buy of Acxiom Unit

The acquisition of Acxiom Marketing Solutions will help IPG clients create "personalized brand experiences across every consumer touchpoint."

By Matthew Heller | July 3, 2018

Twitter Posts Second Straight Quarterly Profit

Twitter Posts Second Straight Quarterly Profit

"The monetization and ad growth machine at Twitter is finally heading in the right direction," one analyst says of the Q1 results.

By Matthew Heller | April 26, 2018

iHeartMedia Files Bankruptcy to Cut Debt Load

Corporate Finance

iHeartMedia Files Bankruptcy to Cut Debt Load

America's largest radio station owner says "business realities" forced it into Chapter 11 despite its "impressive operating business."

By Matthew Heller | March 15, 2018

Shadow of Rising Costs Looming Over Google

Shadow of Rising Costs Looming Over Google

Google parent Alphabet reports a 24% gain in Q4 revenue but the fees Google pays to third-party search partners jumped 33%.

By Matthew Heller | February 2, 2018

Facebook Posts Record Sales of $12.9B in Q4

Facebook Posts Record Sales of $12.9B in Q4

While changes to Facebook's news feed have reduced usage of the network, higher ad prices offset any loss in revenue.

By Matthew Heller | February 1, 2018

Colgate Shares Drop 5% as Sales Disappoint

Financial Performance

Colgate Shares Drop 5% as Sales Disappoint

"The impression of stagnation ... has dogged Colgate and other consumer goods producers in the past year.”

By Matthew Heller | January 26, 2018