ANN ARBOR Mich. — Today’s sophisticated investors report that the ability to execute strategy is more important than the strategy itself. Allocation of resources and focusing the organization’s day-to-day activities on achieving the company’s strategic goals are key, yet in many companies, failed strategies, lost profits and missed opportunities are the result of efforts that have become disconnected from the company’s strategic planning, budgeting and reporting processes.

For companies that want to turn strategies into profits, Comshare, Incorporated (NASDAQ: CSRE) is sponsoring a free webcast with to address how managers can connect their company’s strategic planning, budgeting and reporting processes to proactively manage, plan and control company resources to drive profitability through information technology., owned by The Economist Group and part of CFO Publishing, provides online tools and resources for financial executive. The broadcast, “Turning Strategies into Profits: The Role of Management Planning and Control Systems,” will take place on Thursday, November 29, 2001 at 11:00 a.m. EST. To register go to:

Driving Strategic Initiatives through Integrated Systems Discussed
During the webcast, an impressive panel of experts will look at how innovative companies are using management planning and control (MPC) systems to drive strategic initiatives by integrating planning, budgeting, reporting and performance management processes. Moderated by Product Manager, Vladimir Cole, panelists include Dr. Marc J. Epstein, distinguished author and research professor of management, Rice University; Brian Jarzynski, Vice President & CFO, Comshare, Incorporated; and Cary D. Wilson, Accounting Director, CTX Mortgage Company.

Epstein is a leading authority on corporate accountability and an award-winning author. In several recent articles, he shows how the use of new strategic management systems can help companies focus strategy, link to performance metrics, and drive improved performance in organizations. Epstein will discuss the findings of his research into the characteristics of the management planning and control processes and systems used by successful companies. He has extensive practical experience in the implementation of corporate strategies and the development of performance metrics to use in these implementations. Attendees will receive a free copy of the author’s bestseller, Counting What Counts: Turning Corporate Accountability to Competitive Advantage.

Jarzynski will provide his personal view of how Comshare’s management planning and control system is used by Comshare senior executives, providing insight into how technology can be used to link company strategies with budgeting and other critical management processes to give managers early warnings of performance issues and better information to make better decisions. As vice president, CFO and treasurer for Comshare, Incorporated, he oversees Comshare’s finance, administration and internal information technology functions.

Wilson, a Comshare customer, will discuss his experiences and successes in revamping the management planning and control processes and systems at CTX Mortgage Company and share his views on the day-to-day financial processes that benefit from the company’s new MPC system.

Topics of the broadcast include:

– Linking strategies with budgeting and other critical management processes
– Closing the gap between formulating a strategy and operation execution
– Implementing a solution that communicates the organization’s strategic direction and priorities
– Identifying links between operating plans and corporate tactics

About and CFO Publishing, part of CFO Publishing and owned by The Economist Group, is a unique online resource for senior financial executives. It provides news and articles on cutting-edge practices with the strategic insight and analysis to help top financial managers perform their jobs more effectively. The site also provides business tools and applications that help senior financial executives quickly find solutions and access the most relevant information on the Web.

CFO Publishing includes CFO Magazine as well as its sister publications, CFO Europe and CFO Asia. Together, these offer global coverage of business issues from the perspective of the senior financial executive. CFO Enterprises, the conferences and sponsored research unit, extends this coverage to a wide range of executive education programs.

About Comshare, Incorporated

Comshare, Incorporated is the leading provider of ebusiness software applications for management planning and control, which integrates planning, budgeting, forecasting, financial consolidation, management reporting and analysis. Comshare’s applications help companies implement, execute and track progress against their strategies, plans, budgets and performance metrics. In business since 1966, Comshare is one of the top independent software companies, with customers around the world, many of which are Fortune 500 and Financial Times Top 1000 companies. Comshare is a Microsoft Gold Certified Partner for Business Intelligence, a Microsoft Data Warehousing Alliance Platinum Partner, an IBM Business Partner, an Oracle Business Alliance Partner, and a Hyperion Alliance Partner. For more information on Comshare, call 1-800-922-7979, send email to [email protected] or visit Comshare’s web site at

Comshare® is a registered trademark of Comshare, Incorporated. All other trademarks are the property of their respective holders.

Sandy Ellinger
Comshare Corporate Communications
[email protected]