Joseph Zerbo
CFO Publishing
ph: 646-556-7653
[email protected]

The 2nd Annual CFO Playbook for Private Companies Conference will dig deep into the issues faced by senior finance executives at small to mid-size businesses. This must-attend event for CFOs and other senior finance executive of private companies will take place Sunday, Oct. 28, 2012 through Tuesday, Oct. 30, 2012 at the JW Marriott in Miami, Florida.

CFO Magazine’s CFO Playbook for Private Companies brings together more than 20 distinguished speakers and senior finance executives for the purpose of sharing problems and finding solutions to unique issues faced by small and mid-size companies. Through keynote addresses, panel discussions, optional professional forum workshops and networking events, delegates will have ample opportunities to connect with their peers as well as with leading practitioners, academics, and thought leaders who are changing the face of finance with innovative thinking. They will learn what it takes to succeed in today’s economic world, what new skill sets are needed, and how they can solve their most vexing problems.

With the still-sluggish recovery, CFO Playbook will cover critical issues such as budgeting and forecasting, that will help senior finance executives maneuver through this period of uncertainty. One of the toughest and most important jobs for a CFO is the ability to project the company’s finances a year in advance. Steve Player, Managing Director of The Player Group and one of the conference’s keynote speakers, will discuss why many private companies are abandoning the traditional annual budgeting process for a rolling forecast. Heralded as “the master of the rolling forecast,” Player will show how moving beyond budgets creates a more accountable and adaptive organization. Other topics include: crowdfunding, minimizing risk, play and its benefits, succession planning, managing a high-growth company and an in-depth look at where the economy is headed.

“CFOs of private companies are faced with so many challenges these days,” said David Rosenbaum, Senior Editor, Growth Companies for CFO magazine. “This conference was created specifically to address their needs, and will rely heavily on case studies to teach best practices for succeeding in today’s complex environment.”

For a complete list of speakers, agenda, and registration details for The CFO Playbook for Private Companies, go to Attendees can earn up to 21 CPE credits.

About CFO Publishing

CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. The business consists of CFO magazine,, CFO Research Services, CFO Learning, and CFO Conferences. CFO Publishing’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of companies. CFO Publishing has long-standing relationships with nearly a million finance executives. For more information, please visit