Strategy

Mercedes-Benz USA CFO Harald Henn: Video

The CFO of Mercedes-Benz USA explains why it's so hard to satisfy consumer tastes in the luxury goods industry.
Marielle SegarraFebruary 5, 2014

Harald Henn is a gearhead. Lucky for him, he works at one of the best-selling luxury automobile manufacturers in the world, Mercedes-Benz USA (MBUSA). In January, the unit of Daimler AG reported the highest annual sales volumes in its history with 312,534 vehicles sold, a rise of 14 percent over 2012.

As CFO, Henn oversees finance and accounting in the company’s largest market. Henn sat down with CFO at the recent CPM conference in New York to talk about how he leads product development at the company, how Mercedes-Benz defines quality and what he drives to work every day.

How Startup CFO Grew Food Company 50% YoY

How Startup CFO Grew Food Company 50% YoY

This case study of JonnyPops’ success highlights the unusual financial and operational strategies that enabled rapid expansion into a crowded and highly competitive frozen treat market.