More, Better, Faster — But How?

A new survey probes middle-market CFOs on the leaps in productivity many have seen in recent years.
Alix StuartOctober 12, 2011

The fact that productivity, or output per employee, has shot up since the beginning of the recession is no secret. One measure, profit per worker, increased by more than 50% between 2009 and 2011. It now stands at a 10-year (at least) high of $15,278, according to recent data from Sageworks, which aggregates private-company financial information.

Exactly how and why those improvements have come about, though, is a matter of some debate. Are companies asking existing workers to work harder, so they don’t have to hire more? Are they outsourcing more jobs to shrink the payroll? Are machines taking over processes that humans once did?

While none of the answers seems to bode well for job creation in the United States, a new survey by Deloitte of CFOs and other executives at middle-market companies sheds some light on the issue.

A Faster Close with NetSuite ERP

A Faster Close with NetSuite ERP

Learn how Ubiquity Retirement + Savings switched from QuickBooks to NetSuite ERP and brought their close from 21 days to five.

A full 70% of the nearly 700 responding to the survey said they’ve seen productivity improvements in the past three years, with about half of those reporting gains of 5% or more. What’s yielded those gains has not been sweating workers so much as it has been improvements in business processes and technology, according to the survey.

“The responses would suggest there’s a real emphasis on using technology to increase productivity and make individual workers more efficient,” says Tom McGee, national managing partner for Deloitte’s growth enterprise services division.

Among the technology investments, business-process automation tools ranked first in usefulness to productivity scores, followed by business-intelligence tools. Robotics came in last place, cited by only 10% of respondents.

Still, many companies are clearly pushing employees to do more. Close to 40% cited “more hours worked” as one of the top three reasons for the productivity bump at their firm, and “labor” is the category of costs CFOs are controlling most tightly.

“There will be an interest in hiring, but companies are carefully targeting areas of strategic need, and many are indicating they’re having a hard time finding people with the right skill sets, too,” says McGee. “Right now, I think technology is winning out from an investment standpoint versus investments in talent.”

The tension around hiring doesn’t look as if it will resolve anytime soon, at least for the middle market. Close to half of survey respondents said improving productivity is one of their top three corporate goals. Only 20% expect to see any kind of slippage in past improvements in the near term.

That’s as it should be, says Steve Firszt, a management consultant to smaller and midsize businesses. “Output per employee is one of those big, top-of-the-list metrics,” he says, “and I don’t think most companies are maxed out yet.” He says he is counseling clients to work on becoming more efficient before hiring more employees.

Deloitte commissioned the survey, which tapped executives at companies with between $50 million and $1 billion in revenues, as part of a new focus on the middle market the firm began earlier this year. To read more about it and the other topics covered in the survey, click here for the full report.


4 Powerful Communication Strategies for Your Next Board Meeting