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- Finance executives may be overlooking an obvious opportunity to enhance value without overtaxing their reserves of attention or resources. In a survey conducted by CFO Research, in collaboration with American Express, more than three-quarters of finance executives say that they are likely to increase their focus on maintaining financial discipline. By linking up with their counterparts in operations, finance leaders can not only improve capabilities but can also generate substantial and sustainable cost savings. Buffing up internal processes may not radiate as much excitement as, say, entering new markets, but it will help set a defining direction---both for finance executives and for the business.