The combination of Big Data, mobility and the cloud is giving CFOs extraordinary insight into their organizations' sales performance. The goal is to provide employees with tools permitting up-to-the-minute forecasts on current and future sales, in addition to related customer concerns. For the CFO, this information is a gold mine, permitting deeper analysis of sales and marketing campaigns, customer impressions, and more timely and confident responses to changing behaviors.
But challenges include security concerns about vital data residing outside the four walls of the organization, and the need to empower employees at the perimeter of the decision making authority, so that they can change the course of the business in response to positive or negative sales signals.
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