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- Anyone asking that question typically has a motive. Or, think they already have the answer. If you would have asked me that question when I ran Grey Worldwide or FCB, my answer would have been NO -- how can you ask me such a thing? But, I am sure most of the client CFO?s and Procurement Officers I worked with had a different answer. So, how about a test? A few questions you can answer in the comfort and privacy of your office about your current agency compensation arrangements. In the end, you can judge for yourself whether you might be paying your agencies too much, or not.
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- Released: October 15, 2013
- Length: 3 pages
- Format: PDF (80 kb)
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