Anyone asking that question typically has a motive. Or, think they already have the
If you would have asked me that question when I ran Grey Worldwide or FCB, my
answer would have been NO -- how can you ask me such a thing? But, I am sure
most of the client CFO?s and Procurement Officers I worked with had a different
So, how about a test? A few questions you can answer in the comfort and privacy of
your office about your current agency compensation arrangements. In the end, you
can judge for yourself whether you might be paying your agencies too much, or not.
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