CFOs, acting as strategic advisors, should always ask: What if we could do things differently? What is really necessary to sense and respond to our marketplace? What do we need as sensors? Ultimately, the technology is a means to an end. Can we adapt our business model in a way that gives us the ability to move in dramatically different ways when we sense that disruption is coming our way, or if we have an opportunity to disrupt our competition? That's a paradigm shift for the Office of the CFO and the business as a whole.
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