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- These days, the difference between success and failure for a company can depend on how well finance and sales can work together. This current research among U.S. finance executives, sponsored by IBM Business Analytics, underscores that conclusion. It shows, for example, how companies with high-quality data are especially effective at such game-changing activities as matching sales resources to business opportunities. As one executive interviewed says, when it comes to bringing in the sales, "Finance is there to help."