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Know Your Customer: Turning Data Into Insight

Sponsored By Hewlett-Packard

Business Software
Employee Benefits & Human Capital

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Retailers today confront a struggling global economy, fierce new competitors, extremely empowered consumers, and more stringent regulatory requirements. Most are racing to develop omni-channel capabilities, and all must serve consumers who are more demanding and fickle than ever before. In this environment, retail finance and administrative offices are called on to make faster and better decisions. They are working to capture and use structured and unstructured data from across their ecosystems. But that information can only be used if retailers manage the volume, velocity, and variety of data, and convert it into actionable insights. Forward-looking retailers are adopting information management and analytics (IM&A) to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience. IM&A shifts spending from maintenance to innovation, while refocusing on the retail mission of driving growth, building loyalty, and improving business performance.
Sponsored by:
Released: June 12, 2013
Length: 8 pages
Format: PDF (862 kb)
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